Automotive Niche Meta Ads Case Study | Imran Dawood

Project

Built a lean single-campaign structure for a niche automotive product, landing 15 leads at AU$4.38 cost-per-lead.

Client

Client: Automotive Window Screens & Tinting Business, WA
Platform: Meta Ads (Facebook & Instagram)
Objective: Lead Generation
The Challenge: Automotive window screens are a low-awareness, niche product — most people don't know to search for it, so the campaign had to generate demand on a modest budget rather than just capture existing intent.
The Strategy: Built a single, tightly-scoped campaign rather than spreading a small budget across multiple ad sets; kept targeting narrow and local to WA to avoid wasted impressions on an unavailable service area; prioritized lead-form simplicity over volume of creative variants given the limited monthly spend.
Results: 15 leads (Month 1) · AU$4.38 cost/lead · AU$65.72 total spend · single-campaign structure
Campaign breakdown:
Campaign Status Spend Leads Cost/Lead
Lead Generation Campaign Active AU$65.72 15 AU$4.38

Campaign	Status	Spend	Leads	Cost/Lead
Lead Generation Campaign	Active	AU$65.72	15	AU$4.38

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