Ran two parallel lead campaigns for a Perth-based exterior cleaning company, generating 23 leads at a AU$46.06 blended cost-per-lead.

Diagnosed a 5x cost-per-lead gap between two live campaigns and reallocated budget to the winner — 47 leads at AU$29.95 blended CPL, with the optimized campaign alone running at AU$23.58.

Managed a 16-campaign Meta Ads account for a Pakistan-based travel agency, segmenting domestic and Umrah travel leads by city to find the cheapest, highest-volume channels — with one Umrah campaign converting messaging leads at Rs25.95 each.

Audited an underperforming account, caught a paused campaign and a live campaign with zero delivery, and rebuilt the structure for relaunch.

Vertical: high-ticket home renovation · Objective: lead generation

Built a lean single-campaign structure for a niche automotive product, landing 15 leads at AU$4.38 cost-per-lead.

Ran a single, tightly-targeted lead campaign for a visa and embassy assistance agency, generating 233 qualified messaging leads at Rs42.97 per result over a 30-day window.