I'm always excited to take on new projects and collaborate with innovative minds.

Email

imranatwork01@gmail.com

Website

https://imrandawood.com

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Project

Exterior & Pressure Cleaning — Meta Ads Lead Generation

Ran two parallel lead campaigns for a Perth-based exterior cleaning company, generating 23 leads at a AU$46.06 blended cost-per-lead.

Client

Exterior & Pressure Cleaning Company, Perth WA

Start Date

Apr 03, 2026
Exterior & Pressure Cleaning — Meta Ads Lead Generation
  • Client: Exterior & Pressure Cleaning Company, Perth WA
  • Platform: Meta Ads (Facebook & Instagram)
  • Objective: Lead Generation (Instant Forms)
  • The Challenge: Exterior cleaning is a hyper-local, seasonal service — cold reach is expensive and a wasted lead is a wasted truck roll. The account needed a way to test new creative cheaply without putting the main lead campaigns at risk.
  • The Strategy: Ran two geographically-targeted lead campaigns in parallel (Perth North, and a June-specific push) to compare seasonal response; used a small, separate low-budget campaign purely to test new video creative before committing real budget to it; kept testing spend isolated from the blended CPL so reporting stayed honest.
  • Results: 23 total leads · AU$46.06 blended cost/lead · AU$1,071.55 total spend · 23,175 reach

  • Campaign breakdown:

    CampaignStatusSpendLeadsCost/Lead
    Perth North Apr-2026ActiveAU$669.4315AU$44.63
    June Leads CampaignActiveAU$390.058AU$48.76
    Cold Vids Broad (creative test)TestingAU$12.070Excluded from CPL
  • Note: Both live campaigns landed within AU$4 of each other on cost-per-lead — a sign of a stable, repeatable funnel rather than a one-off lucky result.
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