• Platform: Meta Ads (Facebook & Instagram), Messenger lead generation
• Objective: Messaging Conversations
• The Challenge: Visa and embassy assistance is a high-trust, high-consideration service — people don't inquire casually about USA visa or Umrah paperwork help, they need to feel confident enough to actually start a conversation. That means the ad's job isn't just getting clicks, it's getting the right people comfortable enough to message first.
• The Strategy: Built a single, sharply-targeted campaign around USA-specific visa assistance using short-form video (Reel) creative rather than static images, since the format performs better for building the kind of trust this service needs; kept the campaign lean and focused rather than fragmenting a modest budget across multiple ad sets and audiences.
• Results: 233 messaging leads · Rs42.97 cost per result · Rs10,011.24 total spend · Rs800 daily budget · 30-day window (6 May – 4 Jun 2026)

Campaign breakdown:

Note: A consistent Rs42.97 cost-per-result over a full 30-day window (not a partial or early-phase snapshot) gives this number more weight than a first-week result would — it reflects a campaign that's already moved past the initial learning phase.