I'm always excited to take on new projects and collaborate with innovative minds.

Email

imranatwork01@gmail.com

Website

https://imrandawood.com

Social Links

Service

Advanced Tracking & Analytics

I set up the Meta Pixel, GA4 and Google Tag Manager so the numbers can actually be trusted, then report on what matters — cost per lead, not vanity metrics.

Advanced Tracking & Analytics

Core Capabilities:

  • Pixel & CAPI Setup: Implementing Meta Pixel and Conversions API together so tracking holds up under iOS 14.5+ and browser-level data loss.
  • GTM Container Builds: Setting up tags, triggers, and variables in Google Tag Manager so events fire reliably without touching site code repeatedly.
  • GA4 Event & Conversion Tracking: Mapping the events that actually matter to the business — leads, calls, purchases — not default pageview noise.
  • Data Accuracy Audits: Checking Ads Manager numbers against GA4 and the client's own CRM to catch tracking gaps before they distort decisions.
  • Custom Reporting: Building reports around cost per lead and cost per result, the numbers that actually drive a budget decision.

Tools & Technologies I Use:

  • Tag Management: Google Tag Manager (GTM)
  • Analytics: Google Analytics 4 (GA4)
  • Conversion Tracking: Meta Pixel, Conversions API (CAPI)
  • Reporting: Google Sheets, Looker Studio

Why Work With Me: Bad tracking quietly wrecks good campaigns — you end up optimizing toward numbers that aren't real. I set up tracking first, before touching ad spend decisions, so every optimization after that is based on something trustworthy.

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