Core Capabilities:

• Hook & Angle Writing: Drafting multiple opening hooks per concept rather than one ad and hoping it lands.
• Structured A/B Testing: Isolating one variable at a time (hook, format, audience) so test results are actually readable, not noise.
• Ad Copywriting: Writing primary text, headlines, and CTAs aligned to where someone is in the funnel — cold awareness vs. warm retargeting need different copy.
• UGC & Video Direction: Briefing and directing short-form video and UGC-style creative for accounts where static images have plateaued.
• Performance-Led Iteration: Killing underperforming creative quickly and doubling down on winners, rather than letting a campaign run on inertia.

Tools & Technologies I Use:

• Creative Production: Canva, CapCut
• Testing: Meta Ads Manager A/B testing, Experiments tool
• Copy & Research: Competitor ad libraries, Meta Ad Library

Why Work With Me: Creative is the lever most accounts under-invest in. I test methodically instead of relying on instinct alone — an 8.2% CTR at $0.18 a click on one account came from disciplined hook testing, not a lucky ad.