Core Capabilities:
- Landing Page Audits: Diagnosing where visitors drop off between ad click and conversion — page speed, form friction, mismatched messaging.
- Funnel Mapping: Tracing the full path from ad → landing page → form/call → CRM, and fixing whichever link is actually broken.
- Conversion Rate Basics: Page speed improvements, simplifying forms, and aligning landing page headlines with the ad that drove the click.
- Ad-Format Reallocation: Knowing when to shift budget between call-only ads and a dedicated landing-page funnel based on what the data shows, not assumption.
- Landing Page Builds: Building the actual page in WordPress or Shopify when an account needs a new funnel rather than just a fix to an existing one.
Tools & Technologies I Use:
- Site Platforms: WordPress, Shopify
- Page Performance: Google PageSpeed Insights, GTmetrix
- Funnel Tracking: GA4, Meta Pixel
Why Work With Me: A great ad pointed at a slow or confusing landing page just burns budget faster. I look past the ad itself to where the money actually gets spent or wasted — which is usually the page, not the campaign.