Core Capabilities:

• Account & Campcampaign Setup: Building Search, Display, and Shopping campaigns with proper structure from the start — keyword groups, match types, and negative keyword lists that keep spend on-target.
• Conversion Tracking: Setting up Google Ads conversion tracking and linking it to GA4 so results are measurable from the first day of spend.
• Keyword & Audience Research: Building out search term lists and audience targeting aligned to actual buyer intent, not broad guesses.
• Budget & Bid Management: Monitoring spend against cost-per-conversion targets and adjusting bids as data comes in.
• Cross-Platform Reporting: Reporting Google Ads results alongside Meta performance, so you get one combined view of paid spend instead of two disconnected dashboards.

Tools & Technologies I Use:

• Platform: Google Ads (Search, Display, Shopping)
• Tracking: Google Ads Conversion Tracking, GA4, GTM
• Certification: Google Skillshop

Why Work With Me: If you're already running Meta with me, adding Google Ads means one person who already understands your business, your offer, and your numbers — rather than handing half your ad budget to someone starting from zero.