Core Capabilities

• Account Structure & Setup: Building campaign, ad set, and ad architecture from scratch for new accounts, or restructuring existing ones that have grown messy.  

• Budget Allocation & Scaling: Moving spend toward what's working and away from what isn't, without resetting the learning phase unnecessarily.  

• Audience Targeting: Lookalikes, interest stacks, and retargeting funnels built around how each business's customer actually buys.  

• Daily Optimization: Checking accounts against cost-per-result thresholds and acting on dips before they become a wasted week of spend.  

Tools & Technologies I Use

• Platforms: Meta Ads Manager, Meta Business Manager  

• Tracking: Meta Pixel, Conversions API (CAPI)  

• Reporting: Ads Manager analytics, Google Sheets  

Why Work With Me

I provide strategic guidance backed by data and experience, helping brands make informed decisions that lead to growth. My consulting ensures that campaigns, websites, and ad spend are aligned with business goals, driving better ROI and sustainable results.