Core Capabilities:

• Account & Campaign Setup: Building TikTok Ads Manager campaigns with correct objective selection (traffic, conversions, lead generation) and audience structure from the start.
• Conversion Tracking: Installing the TikTok Pixel and setting up event tracking so results are measurable rather than reach-only vanity metrics.
• Creative-First Targeting: Structuring campaigns around the native, short-form creative style TikTok's algorithm favors, rather than repurposing static Meta ad creative as-is.
• Audience & Interest Targeting: Building TikTok-specific audience segments, since interest and behavior data don't map 1:1 from Meta.
• Cross-Platform Reporting: Folding TikTok results into the same combined reporting view as Meta and Google, so you see one number for total paid performance.

Tools & Technologies I Use:

• Platform: TikTok Ads Manager
• Tracking: TikTok Pixel, GA4
• Creative: Canva, CapCut (native short-form editing)

Why Work With Me: TikTok performs best with platform-native creative and fast iteration — I bring the same testing discipline I use on Meta to TikTok, plus the convenience of one person managing all three platforms instead of three different vendors.